About us

OUR MISSION

As one of Canada’s premier bicycle retailers, our Mission is to delight customers by creating an unmatched experience at every point of contact.

 

OUR VISION

Cycling plays a critical role in Canada’s collective health, personal transportation and leisure-time activities, and our vision is to play an increasingly important role in helping Canadians find happiness and health through cycling.

 

OUR VALUES

  • Welcoming
  • Respectful
  • Helpful
  • Happiness
  • Health